Digital Strategy
We help you create the right digital strategy—one that’s tailored to your unique needs, business model, and digital marketing KPIs, ensuring every move supports your growth.
The digital strategy is the foundation for achieving the best results
Most companies aim to generate more sales, leads, or revenue through digital marketing. We sit down with you to define the right digital strategy and the most optimal channel mix based on your goals, needs, resources, and KPIs.
You'll also have a dedicated point of contact at Moonraker with senior-level experience.
Some businesses already know they expect a certain number of customers from a fixed budget. Others need help creating a realistic forecast of the revenue or leads they can expect, along with a proposed budget.
We help with all of that.
A common example we see:
You're selling a complex product and want to start with Google Ads.
After a conversation, we discover that very few people are actually searching for your specific product on Google.
This leads us to suggest that LinkedIn or Facebook might be a better fit – where you can target potential customers based on job title, behavior, company size, and more.
Methodology
Understand the case
We take the time to understand your business and your specific case
Analyze the need
We help define realistic expectations, needs, KPIs, and goals for your current or future digital setup and what results you can expect.
Implement the strategy
We assist in setting up, advising, and continuously optimizing the right digital setup for you – using industry best practices.
Evaluate and optimize
We continuously assess the digital strategy to ensure we’re on the right track and that the results align with your expectations.
Track your results live
We define goals and KPIs together – and help you set them if you haven’t already.
We make sure that your marketing or sales team has access to a live-updating dashboard where you can monitor your performance daily.
You get a dashboard regardless of whether you're a B2B lead-gen company or an eCommerce business.
We also hold a recurring monthly status meeting with our specialists and your team to review results and plan next month’s growth initiatives.
Ready to Grow with a Smarter Digital Strategy?
Let’s talk about how we can grow your business with a smarter, data-driven digital strategy.
Whether you're starting from the ground up or looking for a strategic partner to sharpen your online presence—Moonraker is here to help.